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Setting Emotions Aside When Selling

Imagine shopping for a used car. You find one that you like and while negotiating the price, the seller gets sentimental. He shares happy memories of family picnics, his kids’ soccer games and other adventures with the vehicle. Then he demands a higher price. After all, he couldn’t possibly part ...

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Creating the “Wow” Effect in Buyers

It’s incredible how quickly people form first impressions. According to some studies, people can develop lasting opinions within seconds of seeing someone, something, or someplace new. That’s why, when preparing your property for sale, it’s important to do everything you can to make sure it looks attractive to buyers. Nowhere does this ...

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Understanding Market Value

When you decide to put your house up for sale, we will start by working together to determine the market value of your property. That’s important to know because if you price your home too much above its market value, you probably won’t get any offers. Alternatively, if you price ...

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